Rapper Snoop Dogg has officially become a minority owner and investor in Championship club Swansea City.
The 53-year-old American music icon made headlines last weekend when he unexpectedly appeared as the model for Swansea’s new home kit for the 2025–26 season. The club has now confirmed his involvement goes far beyond the photoshoot, announcing that Snoop has joined the Swans’ ownership group — the same group that recently welcomed Real Madrid and Croatia legend Luka Modric.
“My love of football is well known, but making my move into club ownership with Swansea City feels special,” Snoop Dogg said on the club’s official website. “The story of the club and the area really struck a chord with me. This is a proud, working-class city and club — an underdog that bites back, just like me. I’m proud to be part of Swansea City.”
Snoop, whose real name is Calvin Broadus, boasts more than 100 million followers across social media and has pledged to “do all I can to help the club.” His involvement is understood to have developed through a shared connection with American businessmen Brett Cravatt and Jason Cohen, who led a takeover of the Welsh club in November 2024.
The club aims to use Snoop Dogg’s global reach to enhance its profile, attract commercial opportunities, and ultimately increase investment in the playing squad — all within financial sustainability regulations.
“To borrow a phrase from Snoop’s back catalogue, this announcement is the ‘next episode’ for Swansea City,” Cravatt and Cohen said in a joint statement. “Snoop’s colossal global fanbase will help us grow the club’s reach. He’s been enthusiastic throughout the process and has made it clear how excited he is to be part of the team.”
Modric, now an AC Milan player, joined the ownership group earlier this year. Snoop’s addition continues the club’s strategy of high-profile partnerships to support their long-term vision.
Though his role began with a surprise kit launch, Swansea say Snoop’s presence will be ongoing. The club unveiled a mural of the rapper in the West Stand of the Swansea.com Stadium to commemorate his place in their ownership team.
Cravatt and Cohen, despite being U.S.-based, were seen this week visiting the club’s pre-season training camp in Spain, underscoring their commitment to hands-on involvement.
