Atlanta: FIFA has confirmed that all global sponsorship packages for this year’s FIFA World Cup 2026 have been sold, marking a significant milestone in the tournament’s commercial programme.
The achievement covers both FIFA Partners, the organisation’s top-tier commercial affiliates, and FIFA World Cup 2026 Sponsors.
Speaking at The Business of Soccer Conference in Atlanta, Georgia, FIFA Chief Business Officer Romy Gai revealed that the final one of the 16 global sponsorship slots has now been allocated, with the identity of the partner set to be announced soon.
As contracting and negotiations continue across the broader commercial programme, only two sponsorship opportunities remain, both within the regional Tournament Supporter tier, the final openings for brands seeking to align with what is set to be the largest sporting event ever staged.
“This is already the most successful commercial programme in FIFA’s history, and we are still building momentum,” Gai said. “We have seen unprecedented interest from brands worldwide, and with only two regional opportunities remaining, we expect these final positions to be filled very soon.”
The FIFA World Cup 2026 commercial strategy has recorded rapid growth and is on course to generate revenues significantly exceeding those of previous tournament cycles.
This success has been driven by a revamped commercial partnership model introduced in 2023, offering enhanced flexibility, tailored activation opportunities and innovative marketing assets. The programme features a diverse portfolio of global and regional brands, underlining football’s universal appeal.
The 2026 edition will be the first to feature 48 teams, with 104 matches scheduled across 16 host cities in Canada, Mexico and the United States. More than six million fans are expected to attend matches, while global engagement is projected to reach around six billion people across various platforms.
With preparations gathering pace, FIFA and its partners aim to deliver a tournament that sets new commercial benchmarks while advancing innovation, fan engagement and long-term development of the game worldwide.
As a not-for-profit organisation, FIFA reinvests revenue generated from the World Cup into the growth of football across its 211 Member Associations, supporting development at men’s, women’s and youth levels globally.
